Will Zomato Rebrand to Eternal Change Indian Digital Future?

Hyderabad - India’s leading food and grocery delivery platform, Zomato, has announced a major rebranding, changing its corporate identity to "Eternal" and unveiling a fresh new logo. This shift goes beyond a simple name change—it reflects the company’s vision to expand beyond food delivery into quick commerce, live events, and kitchen supplies.  

Under the Eternal umbrella, Zomato will now operate four key verticals: its original food delivery service, quick-commerce unit Blinkit, live events platform District, and kitchen supplies service Hyperpure. Founder Deepinder Goyal highlighted Blinkit’s significant role in driving recent growth, leading to increased investor confidence in the quick-commerce sector.  

This strategic move follows Zomato’s acquisition of Blinkit in 2022, a decision that initially faced skepticism but has since helped the company diversify its operations. With the rise of quick-commerce platforms like Blinkit and Swiggy’s Instamart, consumer shopping habits in India have transformed, pushing major players like Reliance Industries' JioMart, Amazon, and Walmart’s Indian operations to strengthen their own rapid delivery services.  

However, despite the corporate shift, Zomato’s app will retain its original branding. Goyal clarified that "Eternal" is an internal identity, serving as an umbrella brand to unify the company’s various businesses without affecting consumer-facing platforms.